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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

2012 BMW M5 leaks

The 2012 BMW M5 in all its glory As is often the way with new cars, there’s lots of pre-amble until the point where car makers deliver them up at a Motor Show or an appropriate location. The more desirable the car, the bigger the hype and tease tends to be. Which is why the 2012 BMW M5 seems to have been coming forever.

Skoda Rapid SpaceBack arrives ahead of a Frankfurt debut

The Skoda Rapid Spaceback (pictured) is a new Rapid Hatch You’d expect something called SpaceBack to be a more commodious version of a standard car. But in the case of the new Skoda Rapid Spaceback, it’s not. In fact, the SpaceBack is a more conventional hatchback version of the Rapid Saloon Skoda revealed last year which wasn’t actually a saloon at all but a ‘liftback’.