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To sell the Stingray, Chevy plans to target Porsche

Corvette says there is a substitute for Porsche. And it's the all-new 2014 Corvette Stingray hitting showrooms this fall. General Motors' Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker's biggest launches of the year.

Companies work with racing technology to improve child safety seats

The same technology that saved IndyCar driver Simona De Silvestro from serious injury in a recent crash at the Indianapolis Motor Speedway might soon be helping protect children in car seats. Dorel Juvenile Group, a car-seat manufacturer, is partnering with racing-product developers at Bald Spot Sports to use cockpit material that insulates racers from crashes in child-safety technology. Dorel makes child-safety items under brand names such as Safety 1st and Cosco.

New British sports car brand on the horizon

A REAL automotive rarity has occurred with the announcement that a new low-volume British sports car brand will reveal an initial concept car in April. David Brown Automotive will be set up along the same lines as Morgan, with the aim of recapturing the past glory of British sports cars but using modern materials, reliable mechanicals and up-to-date luxuries. Such ventures have been tried before, with very mixed results, but owner and financial backer David Brown is confident that the first model, codenamed ‘Project Judi’, will succeed.