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Ford Grand C-Max & C-Max – Frankfurt Catchup

Ford has revealed the new C-Max range in Frankfurt including the Grand C-Max (pictured). Two weeks ago we took the lid off the new Ford C-Max with the first pictures of Ford’s 2010 C-Max, which is the first car from Ford to be built on the next generation Focus platform (C-Segment Platform). With swooping, overgrown-coupe lines Ford has done a good job of injecting a bit of style and it’s Kinetic design language in to the new C-Max.

UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Pininfarina takeover would boost Magna expertise in key areas

Magna International Inc. would become a stronger competitor for design and development jobs if it takes over struggling car styling and engineering firm Pininfarina S.p.A., executives say. “Magna badly needs design competence, and Pininfarina has top staff,” said Paolo Tumminelli, CEO of Goodbrands GmbH, a brand and marketing consultancy based in Cologne, Germany.