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Partnership Premium 2030 - Part 3

The third video in a five-part mini-series documenting the Peugeot Premium 2030 project students at Strate College in Paris, France, have been working on has now been released. While the first video presented the projects envisaged by the 10 student teams following the initial brief supplied by Peugeot and the second episode brought us into the sketching phase undertaken by the 30 students, this third video outlines the different scenarios illustrated by each student group and takes into account social objectives, space constraints and environmental issues that will influence consumers of the future. Punctuated by interview segments with Peugeot's head of interiors, Amko Leenarts, this episode brings further insight into the 2D development phase and the initial presentation stage, where students explain the inspiration behind their projects and their vision for the future premium Peugeot of 2030.

Kia Soul'ster opens up for Detroit auto show

Kia rolls out a possible next member of its youth market-targeting Soul family at the Detroit Auto Show . Taking a page from the roadster playbook, the Soul'ster concept drops a set of doors from the Soul SUV, which goes on sale this spring, shortens the windshield and adds a two-piece removable top. Roll bars offer occupants additional protection not normally found on convertibles, and house a slider track cargo system.

Toyota's Akio Toyoda flies solo at media event, in change of style

It was as much a change for Akio Toyoda as it was for Toyota Motor Corp. In unveiling the company's new mid-term business plan this week, the media-shy president flew solo at a news conference without the usual safety net of being flanked by his top brass. The move was a departure for Toyoda, who -- in his two years as president -- has tended to divert technical or detailed questions to a panel of executives sharing stage with him.