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Four new electric speed records for the UK

Lord Paul Drayson has set a new World Electric Land Speed record for sub-999kg electric vehicles with an average speed of 205.139mph over the flying mile. This represents a modest 1mph increase over the previous record – which Drayson set last year in the same Drayson Racing Technologies all-electric prototype. But the ‘Lord of Speed’ (as we’ve just dubbed him) also broke four other records in the process.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

First BMW i8 Hybrids delivered to customers – complete with Laser Lights

The first BMW i8s delivered in Germany The new BMW i8 hybrid supercar was finally revealed in production guise at last year’s Frankfurt Motor Show, and by the time it went in to production the whole of the 2014 run of i8s was sold out. Apart from its innovative plug-in hybrid powertrain, the i8 offers many new technologies, one of which is a set of laser lights which deliver a much brighter main beam than LED and looked set to be the first time such lights have appeared on a production car. But Audi tried to upset BMW’s applecart by revealing the R8 LMX last month, which also came with laser lights, and looked set to arrive with customers before the i8.