Xantrex Freedom Marine 15 on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

BMW X5 xDrive35d 10-Year Edition introduced

The BMW X5 xDrive35d 10 Year Edition has been launched So BMW has launched the BMW X5 xDrive35d 10-Year Edition with a special paint job and a box full of options. The exterior gets Sophisto Grey metallic paint and a new set of 20″ ‘Y’ spoke alloys. The chrome gets a matt finish and you get a panoramic roof thrown in.

Adrian van Hooydonk named Director of BMW Group Design

In the wake of Chris Bangle's decision to resign from the top job, Adrian van Hooydonk takes over as Director of BMW Group Design with immediate effect. In his new position van Hooydonk will be responsible for the design development for the BMW, Rolls-Royce and Mini brands. "I am honored and extremely excited to take on this new responsibility," says van Hooydonk.