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BMW SUCCESS AT BCA SALE

A WIDE selection of used BMW vehicles fetched a total of £9.2 million at a special sale held by BCA in December. 325 vehicles were sold at the Virtual Auction held at Park Plaza Riverbank, with an average selling price of £29,700. Interest was fuelled by a number of vehicles making their used market debuts, including the Mini Cooper D Countryman, new 520d, 525d and 530d 5 Series models and the X5 X-Drive 4.0d M Sport.

Subaru BRZ sales brisk in Japan

Subaru's new BRZ sports coupe is off to a brisk start in Japan, selling at a monthly rate quadruple its initial forecast. Since the car debuted Feb. 3, Subaru parent Fuji Heavy Industries Ltd.

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.