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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

High-performance electric cars set for public debut at Goodwood

The EEMS Accelerate project based in Britain aims to show that driving an electric car doesn't have to be a bland experience. It's taking the effort public starting at the Goodwood Festival of Speed. Four British-made, high-performance electric cars will be displayed at the FoS-TECH Exhibition at Goodwood this weekend.

Noble M600 Roadster Revealed – but you can’t have one

Noble Automotive has released an image of a convertible M600, but has no plans to produce it at present. The Noble M600 is an impressive supercar from one of the UK’s most interesting ‘Garden Shed’ supercar builders, even if it’s gestation period seems to have been ten times that of an elephant. The M600 ‘arrived’ in 2009 ready to rock and roll, or so we thought, but then seemed to disappear again.