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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Honda to offer second-gen Element

Although the Element has been a disappointing seller, Honda plans to offer a second generation of its quirky crossover rather than treat it as an experiment. The company is hitting a key demographic with the Element that it does not reach with the vehicle's platform sibling, the CR-V, said John Mendel, American Honda Motor Co. executive vice president.

Toyota previews two new Geneva-bound concepts

Toyota has released the first images of its FT-86 Open and i-Road concepts ahead of their debuts at the upcoming Geneva motor show. The carmaker's FT-86 Open concept previews a potential future development of the GT86 sports coupe. Toyota is using the concept to gauge public reaction while carrying out engineering tests on a prototype.