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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Boris Dumps the Congestion Charge

Well, not completely – that would be too much to hope for. But London Mayor Boris Johnson has scrapped the recent extension of the Congestion Charging Zone, which took in most of Chelsea, Kensington and Westminster, and was hugely unpopular. Boris scraps the Congestion Charge in Westminster, Chelsea and Kensington The £8 per day charge was the subject of a public consultation, which found that 86% of businesses wanted the congestion charge lifted.

Asda starts new fuel price war

DRIVERS are set to keep some extra money in their pockets with the announcement that Asda is to cut its fuel prices. From tomorrow the firm’s forecourts will knock 2p per litre off both its unleaded and its diesel. If past trends continue, rival supermarkets Tesco, Morrisons and Sainsbury’s are expected to follow suit and reduce their own fuel prices.