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Fisker reborn as The New Fisker

The assets of Fisker may now belong to China's auto parts giant Wanxiang, but reports of the brand's demise have been greatly exaggerated. It was earlier believed that along with the technology and the debt that Wanxiang would be taking on, one thing they wouldn't get is the Fisker brand name itself. After all, in the relatively short history of struggling western automotive brands that have been bought up by Chinese automakers, brand names haven't always been part of the deal.

MG Icon concept

The MG Icon concept will be unveiled at the Beijing motor show next week in order to test public reaction to a small crossover, as well as suggesting a new design direction for the brand. Similar in size to the Nissan Juke, the Icon – as its name suggests – plays on MG's back catalogue of classic cars, something the company hasn't done since its takeover by Nanjing and subsequently SAIC in 2005. Despite clearly different proportions the Icon pays homage to the MGB GT sports coupe via its lamp and grille graphics, bumper overriders and fastback tailgate.

Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.