Yamaha Xlt 1200 Exhaust Resonator on 2040-parts.com

Special BMW M3 Competition Edition coupe gets Frozen Silver matte paint

Directly on the heels of SEMA, the matte capital of the world, BMW announced a special run of the 2012 BMW M3 Competition Edition coupe in Frozen Silver matte paint. And we mean extremely limited: just 40 cars celebrating 40 years of BMW racing in North America will be made. Each car will have the Frozen Silver paint, black hood intakes and dark chrome exterior trim.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Porsche Cayenne based Eterniti Artemis production debut

The Eterniti Artemis – a titivated Porsche Cayenne – is shown in almost production-ready guise before a debut in Asia in 2013. But despite plenty of negatives about the Eterniti Artemis – not least of which are how it looks and how much it costs – Eterniti seem sure they have a market – certainly in Asia – and they’re now showing us what is pretty much the production-ready version of the Artemis (above). Power comes from the same V8 Turbo the Cayenne Turbo gets, but Eterniti have tweaked it to deliver 600bhp and 750Nm of torque, despite which it’s no quicker than the £107k Porsche Cayenne Turbo S.