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Driven: Ford Mondeo wagon

But the design of this Mondeo is interesting because of this, not despite this. The core challenge for the Ford design team was how to balance delivering a distinctively engaging design with being acceptable to as much as possible of the broad target profile of potential buyer. This is perhaps the biggest unspoken challenge for today's vehicle designer.

Mini Connected hooks up your iPhone

Show of hands: How many of you Mini Cooper drivers also own an iPhone? That's what we thought. Mini knows its target market and proves it with the new Mini Connected smartphone integration technology, which works exclusively with the iPhone and the iPod Touch.

UPDATED: Honda hints at new European advanced design studio

On the eve of the 2011 Tokyo Motor Show, Honda Design's Creative Director, Toshinobu Minami, announced that the company is looking to once again open a design facility in Europe. The announcement came during a presentation at the R&D Center in Waco, just outside the Japanese capital and, while not confirmed, Minami-san strongly hinted that the UK would be a likely candidate to play host to Honda's revitalized European design operations. He cited the country's existing manufacturing and administration facilities, as well as a wealth of new talent from the Royal College of Art in particular.