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Jaguar sign up David Beckham as the face of Jaguar in China

Jaguar sign up David Beckham as the face of Jaguar in China Land Rover had a go at making Victoria Beckham the face of the Range Rover Evoque, and now Jaguar have taken Mr Spice on board as their new face of Jaguar in China. David Beckham has been revealed as a new Brand Ambassador for Jaguar, with the ubiquitous Mr Beckham front a centre in a new campaign in China to promote the Jaguar Brand. And it’s a good move.

Fisker Surf (2011) at the Frankfurt motor show

Fisker showed off its new Surf station wagon at the 2011 Frankfurt motor show this week. As correctly revealed by CAR Online, Fisker's Frankfurt surprise was a more practical version of the Karma range-extener hybrid. Fledgling brand Fisker calls the Surf 'the world’s first electric luxury/sports automobile for an active and eco-friendly lifestyle'.

Car games galore at the Electronic Entertainment Expo

“Nearly every American plays video games,” said Mike Gallagher, president and CEO of the Entertainment Software Association. Lucky for you, the car enthusiast, nearly every video-game maker also makes a car-related video game. And just about all video-game makers gather once a year at the Electronic Entertainment Expo, or E3, held again in the very same Los Angeles Convention Center that houses the LA auto show.