Zara Faux Leather Biker Trousers on 2040-parts.com

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Subaru going for Isle of Man record

How can Subaru prove its latest WRX STI is more competent that its predecessor? Would beating its own record round the infamous Isle of Man TT course do it? We reckon so.

One Lap of the Web: Willys CJ2 rat rod, Blade Runner sketchbook and vintage Alpine A110 footage

-- Even if you don't remember every nuance of the plot of the 1982 film Blade Runner, or even which of the myriad versions of the film you saw, its powerful visual images and bizarre-but-plausible technologies have likely stuck with you. From glowing umbrellas to the unforgettable flying "spinners," Blade Runner was fascinating look at a future that wasn't. Although technically the film was set in 2019, so we've got a few years for replicant technology, and Los Angeles smog levels, to catch up with fiction.