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Nissan to alter design philosophy to attract females and younger buyers

Fri, 13 Sep 2013

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.

New Jaguar XJ – the Marketing

Sat, 11 Jul 2009

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Mercedes-Benz F125 concept

Tue, 13 Sep 2011

Mercedes today revealed the F125 concept at the Frankfurt motor show. Claimed to represent ‘a radical reinterpretation of a sports sedan', the new car is also said to preview the next generation S-Class. Created in close collaboration between the technical research and development departments, as well as the Advanced Design Studios in Sindelfingen and Carlsbad, CA, Mercedes says the exterior design of the F125 is a further development of the company's current design strategy, with organic use of body surfaces, a cab-forward stance and short overhangs.