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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Cameras to catch illegal parking on the school run

Schools and councils across the country are turning to CCTV to enforce parking restrictions during the school run – and a new low-cost camera system is set to make this even easier in the coming months. According to reports in the Sunday Times and the Daily Mail, the new surveillance system costs as little as £16,000, and is able to record and recognise the number plates of illegally parked cars outside schools. On Bing: see pictures of parking enforcement cameras How to appeal a parking ticket The recorded footage is then sent to the local council, including evidence of the parking restriction.

Women 'prefer men in eco-friendly cars'

GIRLS go for men with "green" cars rather than those with gas-guzzlers, according to a survey. More than half of women reckon drivers of expensive sports cars are arrogant, the poll from Motors.co.uk found. But many women, and men too, found drivers of eco-friendly cars such as the Nissan Leaf and Toyota Prius to be conscientious, intelligent and safe motorists.