-new- Mercury Sc5000 / System View Display Race Edition Bezel on 2040-parts.com

Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

White remains new car buyers' top color

White remains the most popular color of choice for automotive consumers, a trend report has shown, with 22 per cent of all car buyers opting for the color. Transportation coatings manufacturer PPG's annual automotive color popularity and trend data report has, however, forecasted that more vibrant colors are set to increase in popularity. Silver came a close second with 20 per cent of new car buyers opting for it, followed by black (19 per cent), gray (12 per cent), red (9 per cent), natural (8 per cent), blue (7 per cent), green (2 per cent) and other colors (1 per cent).

Mazda 2 small car to arrive in U.S. in 2010

Mazda will bring the Mazda 2 small car to the U.S. market starting late next year, the Japanese automaker said on Thursday. The Mazda 2--named Demio in Japan--also will be sold in Canada.