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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

2013 Fiat 500 gets modest turbo model

Fiat is adding a midlevel model, the 500 Turbo, to its U.S. lineup for 2013. The car will get a turbocharged 1.4-liter MultiAir engine rated at 135 hp and 150 lb-ft of torque.

Lexus RC F, RC F Sport & RC F GT3 debut at Geneva Motor Show

The Lexus RC (pictrured) will be joined by the RC F Sport and RC F GT3 at Geneva The Lexus RC F Coupe finally got a reveal at the Detroit Motor Show last month, and it’s going to get its European debut at the Geneva Motor Show next month alongside another new Lexus – the Lexus RC F GT3. The new RC F looks a promising challenger to cars like the new BMW M4 or the Audi RS 5, with decent looks and the promise of impressive performance from its V8 which develops more than 450bhp. Lexus want us to think that a lot of the RC F’s dynamics are taken from the DNA of the LFA, and if that’s the case the Germans could finally have real competition on their hands from Lexus.