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CAR interviews Karl Schlicht, Toyota and Lexus product chief (2014)

By Damion Smy Motor Industry 07 July 2014 11:07 CAR magazine interviewed Karl Schlicht, the product chief at Toyota and Lexus, to find out how one of the world's biggest car makers is fighting to make its cars more engaging. Japan's biggest manufacturer seemingly has quality and engineering licked, but is keen to inject real desirability on its European range - and products like the GT86 sports car and recently facelifted Yaris suggest that Toyota is making strides in that direction. Read on for our full interview.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

BMW X5 trio spied testing near Spartanburg

Autoweek reader J. Monroe spotted a camouflaged BMW X5 convoy somewhere on Interstate 26, which just so happens to run near the German automaker's Spartanburg, S.C., plant (one of the X5's production sites). Despite a strategic application of BMW's dazzling, swirly vinyl wrap, the lines of these X5s were identical to those on the models available now.