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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Model Ts take flight in California

The first flight over the Pacific took place just south of Los Angeles just more than 100 years ago, on Jan. 14, 1910. At that time, only seven years after the Wright Brothers' first flight, the Model T had been in production just one year.

Maybach, or not Maybach? That is the question.

Maybach - off to Gaydon? Actually, whether to keep Maybach on the Daimler life support system is a question that has taxed the brains of many a Mercedes exec,  almost since the Maybach brand got its revival under Mercedes and turned in to a cross between a stretched old S-Class, a Playstation and a glitterball. Because despite the efforts of Mercedes to position the Maybach above the S-Class – and in to competition with Rolls Royce and Bentley – the Maybach has somehow conspired to be less desirable than the S-Class.