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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Audi A1 S line Style Edition adds value to S Line

The Audi A1 S line Style Edition (pictured) joins the A1 range Audi, as we know, likes to fill every niche it can with new car product, and it also loves to fill in any gap it perceives in its model trim lineup. So the bean counters at Audi have decided that there’s a hole in the A1 range for a car that’s a bit better equipped than an A1 S Line, but not quite as good as the A1 Black Edition. So say hello to the Audi A1 S line Style Edition.

Audi A6 Hybrid will arrive in mid 2012

Audi A6 Hybrid - arrives in the UK & Europe mid 2012 Audi released all the bumph on the 2011 A6 at the end of 2010, and we’d expected that they would deliver up the Audi A6 Hybrid by the end of this year at the latest. After all, car makers need to have an eco-halo car in each of their model ranges to be squeaky-green (or so they seem to think), and with all the hybrid gubbins for the A6 being nicked from the Q5 hybrid we thought it would a racing certainty that Audi would bring it to market this year. But it’s not happening.