02 Suzuki Gsxr Gsx-r 600 Tail Light 27s on 2040-parts.com

Ford EcoSport heading for Europe

At Ford’s ‘Go Further’ even in Amsterdam today, it’s been revealed that the compact SUV Ford EcoSport will be sold in Europe. Ford in Brazil has been building a small SUV based on the Fiesta for almost a decade, and the new Ford EcoSport is a new version based on the latest Fiesta platform and already on sale in South America and India. Now Ford has confirmed – to no one’s great surprise – that they will be launching the EcoSport in the UK and Europe in the next eighteen months.

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Kia goes (dark) green

By Jesse Crosse Motor Industry 23 September 2008 11:00 Kia has unveiled a portfolio of new environmental technologies, including a 1.4-litre Ceed with stop-start (due in the UK in 2009), a Ceed hybrid and the latest version of its fuel cell-powered Sportage. The Korean manufacturer is investing heavily in research and development and will increase its spend on R&D from £2.2 billion this year to £2.6 billion by 2010, combined with a 40 percent increase in manpower at its research centres around the globe. The money is being spent on developing downsized, turbocharged engines, efficiency improvements to conventional engines such as friction reduction and the separation of accessories like water pumps from the engine.