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Car Design News – GM Interactive Design Competition Winners Announced at NAIAS
Tue, 10 Jan 2012Car Design News and General Motors today announced the eight winners of their interactive design competition in an awards ceremony on the Cadillac stand at the North American International Auto Show 2012 (NAIAS). Over 300 design students from across the USA and Canada entered the Car Design News-GM Interactive Design Competition, launched in Spring 2011. Entrants were challenged to design both an interior and an exterior design for one of GM's four brands – Buick, Cadillac, Chevrolet and GMC – each of which set a unique brief.
Mopar salutes Don Garlits and muscle-car past as it eyes global future
Tue, 31 Jan 2012Mopar made its name in performance and parts, but Chrysler's aftermarket division is staking its future on practicality. The brand celebrated its 75th anniversary on Tuesday at the Mopar engineering lab in Center Line, Mich., just north of Detroit. While it rolled out four custom cars with various stages of show-and-go upgrades and drag-racing legend Don Garlits, Mopar officials were decidedly forward-looking.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.





















