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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

End of an era for Dream Cruise landmark

One of the local landmarks that adds an authentic feel to Detroit's Woodward Dream Cruise has closed. The Vinsetta Garage, an art deco repair shop that dates to 1919 and sits just feet from Woodward Avenue, was shuttered last week as the owner prepares for a new direction in life. Jack Marwil, who owned the shop since 1989, plans to attend law school after the death of his wife this fall.

Mercedes C 63 AMG Coupé drifting at Laguna Seca (Video)

Mercedes C 63 AMG Coupé drifting at Laguna Seca To celebrate 2 million views on their YouTube Channel, AMG has taken a C 63 AMG Coupe for a bit of a blat round the Corkscrew at Laguna Seca. Car makers are slowly waking up to the joys of the Interweb as a way to promote their wares, and they’re all busy feeding their Twitter, Facebook, Google+ and YouTube channels with new content to keep fans amused. It’s never exactly the most unbiased content so it often needs taking with a pinch of Maldon’s finest, but YouTube, in particular, gives car makers the chance to showcase their cars in action, and if they can do that and makes ‘fans’ feel a part of it, so much the better.