03 Caravan Temperature Control 12519 on 2040-parts.com

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

New Jaguar XE (Jaguar C-X16) Spy Video

New Jaguar XE Spy video - or C-X16, if you prefer Will Jaguar’s new small Roadster – which we’re persisting in calling the Jaguar XE – actually turn up at Frankfurt 2011? Yes, but in the guise of what Jaguar are calling the Jaguar C-X16 ‘production concept’. We’ve had some spy photos of the Jaguar XE before – and we had Jaguar’s sketch of the C-X16 a couple of weeks ago, which told us nothing – and now we’ve got video of the XE (or at least a cut-down XK mule) out testing in Death Valley.

Fuel discount proposed for rural areas

MOTORISTS in exceptionally rural areas could see their fuel bills cut by up to 5p a litre under proposals aimed at easing the burden on the UK's remotest families. The UK Government has asked the European Commission to consider seven new regions across Scotland and in a part of north-east England. Chief Treasury Secretary Danny Alexander, a Highlands MP, said: "High fuel prices in areas where cars are a necessity, not a luxury, is a major issue in rural communities across the UK.