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AMG and Ducati join forces
Fri, 19 Nov 2010The AMG Ducatti Partnership - or is it more? We didn’t see this coming, we must admit. And at first glance we really don’t really see the synergy. Mercedes AMG are to join up with Italian superbike makers Ducatti to acess new customer groups and get involved in joint marketing and sponsoring.
Audi R8 V10 gets full time LED lights
Fri, 02 Jan 2009And there was us thinking those pretty LEDs at the front end of recent Audis (and others) where just a bit of bling. It transpires that the new V10 version of the Audi R8 is to be the first car in the world to be fitted with LED headlights. So what, you may say?
General Motors names Ewanick global chief marketing officer
Fri, 17 Dec 2010General Motors, looking to accelerate its push into major markets worldwide, tapped U.S. marketing chief Joel Ewanick to become global chief marketing officer--a new post. "As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," GM CEO Dan Akerson said in a statement today.