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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

BMW Z4 GT3 (2011) completes testing

BMW Motorsport has released pictures of its upgraded Z4 GT3 race car. The 2011 car has completed testing and is available for customer teams. BMW Z4 GT3: the lowdown The Z4 GT3 may look like a regular Z4 that's been attacked by a boy-racer with a carbonfibre and tea-tray rear wing fetish. But under the skin the Z4 GT3 ditches straight-six power for a 4.4-litre motorsport-tuned V8 engine, hooked up to a six-speed racing transmissionBMW Motorsport takes a regular Z4 coupe-cabriolet body shell, and removes the retractable hardtop, bonnet, bootlid, front and rear wings and the bumpers.

New Qoros at Geneva 2014 – looks like a Crossover/SUV

New Qoros at Geneva 2014 – looks like a Crossover/SUV Chinese car maker Qoros – hoping to make inroads in to the European market with its Qoros 3 saloon – is heading for the Geneva Motor Show in March with a new model, teased today in a pair of photos. Qoros’s first production model – the Qoros 3 – arrived in production guise at Geneva this year as a convincing – if generic -looking – four-door saloon, which we did think an odd route to go to break in to Europe. But the next Qoros – previewed here in a couple of teaser photos – looks to be a production version of the Qoros Cross Hybrid Concept Qoros showed at Geneva and a much better route to grabbing a slice of Europe’s car sales.