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Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.
Wet T-Shirt Video – but not quite what you’d expect
Tue, 26 Jun 2012On the face of it this wet T-Shirt video from a paint sealant company is a blunt way of getting a sales message across. But it has a twist. We get sent lots of videos from companies with car-related products to flog who hope we’ll run their masterpiece and get a bit of a buzz going to boost sales.
Eterniti Motors: a new UK-built luxury SUV (2012)
Tue, 16 Aug 2011A new British car company will launch at the 2011 Frankfurt motor show - Eterniti Motors - and its first car will be a luxury crossover. Incredibly, the new bespoke manufacturer will be based in London, where it says it will design and assemble its new top-end cars. The first model, which doesn't have a name yet, will be a crossover in the mould of the Lagonda SUV: a £150,000-200,000 luxury 4x4, based on the mechanicals of a mainstream crossover.