06 07 08 09 Lexus Is250 Windshield Wiper Mtr 155855 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

General Motors is seeking 'motivating, inspirational' CEO, Whitacre says

General Motors Co.'s board is looking inside and outside the automaker for “a motivating, inspirational leader” to be its next chief executive, said Ed Whitacre, chairman and interim CEO. Whitacre said candidates don't need to be an existing CEO or even have strong auto credentials. But he would like a strong leader.

BMW M3 Convertible (2008): first official pictures

By Stephen Dobie First Official Pictures 18 January 2008 15:08 The M3 family has swelled further with BMW’s announcement of the new convertible version - and a twin-clutch gearbox. This is the first M3 with a folding metal hardtop, and the first with BMW's new transmission. It's a new seven-speed gearbox called M DCT gearbox – a double-clutch affair (like VW's seven-speed DSG) allowing near-instant changes, with little drop in power.