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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Alfa Romeo Pininfarina Concept at Geneva Motor Show

The Pininfarina, Alfa Romeo based Concept The promise of upcoming goodies at the Geneva Motor Show are starting to come thick and fast as we get closer to the show (starts 2nd March). The latest news is a concept from Pininfarina based on Alfa Romeo oily bits. Which sounds great.

Insurance shake-up

By Richard Yarrow Motoring Issues 02 March 2007 09:14 4x4 drivers to pay more for insurance The biggest shake-up in Britain’s car insurance for 15 years is to take place – and 4x4 drivers are facing policy price hikes. That’s because for the first time a vehicle’s weight is to be taken into account when its group rating is calculated. The move means heavier cars such as SUVs will suffer.