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Which of these 2013 car ads is your favorite?

The 2014 One Show Automobile Advertising of the Year award finalists have been announced, covering media from broadcast TV to experiential marketing. The One Club teamed up with the Detroit auto show to select their picks for best automotive advertisements in the business. The One Club will be awarding finalists based on five categories: Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising as well as the Public Choice Award.

The Alliance on Winter Tyres: The world’s gone MAD

Philip Hammond dropped a clanger on Winter Tyres We’ve banged on about Winter tyres to anyone who’ll listen – and those that won’t – for longer than we care to remember. And we’ll continue to do so. Winter tyres can offer better grip in crappy conditions than driving an SUV.

Design Services: Car Menu launched

Within almost every automotive design department throughout the world, their comes a time when a junior designer is dispatched to find a picture of some new model's tail lamp, the side view of a particular class leading competitor or examples of several new cars' colour and trim packages. Whilst looking at the competition is not necessarily a healthy way of finding ideas, it is often essential to demonstrate what is feasible, check in-house proposals are not too derivative, or show how advanced a design theme is relative to the same type of cars on the market. But even if the particular aspect of a car can be found, press packs and magazines typically show cars in the flattering light of an exotic location or being drifted around a corner on opposite lock; rarely are these images particularly useful.