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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Porsche 918 Spyder races toward production

OK, let's put the usual arguments to rest first: The Porsche 918 Spyder is going to be even faster than the Carrera GT in a straight line. That's based on Porsche's own computer simulations in anticipation of the production version of the gasoline-electric-powered 918 Spyder, which is due to roll off a dedicated line within a decommissioned paint shop at Porsche's Zuffenhausen, Germany, headquarters next year. The claimed 0-to-62-mph time is 2.8 seconds; 0-to-124 mph is 8.9 seconds, and top speed should be about 202 mph, thanks in part to series of active aerodynamic functions, including a multistage rear wing.

Dakar Rally 2012 Day 2 update

The first major motorsports event of the year, the 2012 Dakar Rally, began its two-week trek across South America on Jan. 1. Four hundred and sixty-five vehicles (171 cars, 185 motorcycles, 33 quads and 76 trucks) with drivers representing 50 nationalities will attempt to cover 9,000 kilometers (more than 5,500 miles) over 14 days throughout Argentina, Chile, and Peru.