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Automakers need love, not just quality, Strategic Vision study shows
Wed, 13 Jul 2011Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.
Ariel Atom Cup (2013) race series
Tue, 17 Jul 2012Ariel Motors has announced a one-make race series for its Atom track car: the Atom Cup. Starting in 2013, it offers drivers a potentially all-inclusive package to get involved in the racing scene. What's the thinking behind the Atom Cup?
Dacia prepares for its UK market D-Day
Thu, 03 May 2012Renault may have halved its UK product range and taken a profit tumble in 2011, but its budget car subsidiary Dacia has been growing strongly with its range of no-nonsense value-for-money cars. The Dacia Duster SUV has been winning plaudits for its cheap-and-cheerful blend of practicality and value,and leads the UK market launch next month. Dacia: Renault's developing market brand heads West Dacia was founded by the Romanian government in 1966, and began with license-production of the Renault 8 (Dacia 1100) and Renault 12 (Dacia 1300).
