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Video: Adrian van Hooydonk on the BMW 4-Series Coupe concept

BMW's Director of Design Adrian van Hooydonk explains the design strategy behind the 4-Series Coupe concept's design in a video interview filmed at the car's reveal at the Munich Design Night. He talks us through how the design team played with the wheelbase length to create new shapes and convey a sense of "elegance and power". Check out the full story and gallery of the BMW 4-Series Coupe concept for more information on the car that will replace the 3 Series coupe.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Formula E Spark-Renault electric race cars arrive with the teams at Donnington

The 10 Formula E cars arrive at Donnington No one knows if the Formula E experiment – an ‘F1′ Grand Prix series for electric racing cars – will garner the same sort of interest as its ICE counterpart, but with the first Formula E race scheduled for Beijing in September we’ll soon find out. Ahead of that debut race, Renault and Spark Technologies has delivered the teams their cars – all the same Spark Renault SRT_01E – to the Formula E base at Donnington. After a series of tests at a variety of circuits earlier this year, the Spark Renault SRT_01E passed all its final systems and architecture tests, which has allowed this first batch of the final series cars to be delivered for the teams to practice ahead of the race.