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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

NYC approves Ford Transit Connect for taxi fleet

New York signed off on the Ford Transit Connect to be used for taxi service, paving the way for the nation's largest city to begin switching to the small van in place of the aging Crown Victoria. The move was announced Thursday after a public hearing; New York joins Boston, Philadelphia and Chicago on the list of major cities that have approved the vehicle for taxi service. The Transit Connect (and Taurus sedan) is approved for use now, but a Nissan van will become the exclusive vehicle in 2013.

2012 Ford EcoSport arrives in Delhi

2012 Ford EcoSport - Delhi debut Ford’s new compact SUV – the Ford EcoSport – has been revealed at the Delhi Motor Show in concept guise ahead of a Summer launch. We first revealed the new Ford EcoSport was likely to be revealed at this month’s Delhi Motor Show early last month, after an over-eager web tech posted details on Ford’s India site by mistake. And we were right – the Ford EcoSport has now debuted in India in concept form ahead of a production release later this year.