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Video: Honda Super Ultra Daydreams has us smiling with joy

Honda's press conference at last week's press conference was full of the usual marketing messages about sales figures, new models and company strategies but the thing that caught our magpie-like eyes was this joyful little video. The cheeky vector graphics feature 19 of the company's concept cars from the last 20 years, starting with the 1994 FSR right up to the NSX via such wonderful oddities as the Kiwami and P-Nut, all accompanied by a bouncy score.  It reminded us all why this is a brand that has always stood out as individual and creative even if the last few years have been a little sparse.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Time Warp Volvo 340 To Sell At Auction

IF you’re not a fan of modern cars then a ‘time warp’ Volvo 340 that’s surfaced after years of inaction could be the car for you. On the bill at a forthcoming classic car sale at Anglia Car Auctions on Saturday April 5th, this 132 mile Volvo hasn’t even been run in and, according to the auction house, comes complete with that distinctive new car smell. The car was bought brand new from Lancaster Volvo and was barely used by the original owner.