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Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

Ferrari FF Revealed

The Ferrari FF - the 612 replacement will debut at Geneva   We’ve been wondering for a few weeks what exactly Ferrari were doing with the 612 Scaglietti. We were hearing conflicting stories about the direction Ferrari were heading, ranging from a Shooting Brake version of the current 612 to an all new Ferrari range-topper with a big, new V12 – and a Shooting Brake design. And it turns out the latter is the case – welcome to the Ferrari FF.

Hankook tire exec calls for global campaign to point out dangers of low tire pressure

Anyone driving a car today has certainly heard about the dangers of drinking and driving, and the use of a cell phone and texting while driving. Seung Hwa Suh, vice chairman and CEO of Hankook tires, is hoping more drivers will pay attention to the dangers of low tire pressure and driving. At The Tire Society's 29th Annual Meeting and Conference on Tire Science and Technology, Suh proposed that all tire manufacturers "jointly develop a global campaign for educating consumers about air pressure and the overwhelming benefits that we can all enjoy if we simply maintain proper inflation," he said.