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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

BMW hires former General Motors EV expert Weber, sources say

BMW AG has hired former Opel product chief Frank Weber, sources at both companies told Automotive News Europe. It's a move that gives the world's leading luxury carmaker a huge boost in electric vehicle expertise as Weber was the lead engineer for the Chevrolet Volt plug-in hybrid. BMW plans to launch its i3 full-electric car and its i8 plug-in hybrid in 2013.

Mercedes E63 AMG revealed ahead of New York

The 525bhp Mercedes E63 AMG has been revealed ahead of the New York Motor Show So this is the Mercedes Benz E63 AMG, finally shown in all its glory after a serious of teases in the run-up to the official unveiling next week at the New York Motor Show. But make the most of it. The way the world is moving at the moment the next generation E63 AMG will probably have solar panels, an elastic band and a windmill on its roof!