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BMW DesignworksUSA to revamp Singapore Airlines

BMW DesignworksUSA has been set the task of developing Singapore Airlines' new First Class seats and cabin interior. Given the fast-paced improvement in the quality of premium Asian air travel – Emirates and Cathay Pacific are two examples – Singapore Airlines has decided to revamp its First Class area while upgrading its in-flight entertainment system. The chief redesign will be limited to its First and Business Class sections as those are the main sources of revenue but economy passengers will see upgraded headrests and seating.

Keeping Shelby alive

Carroll Shelby, the wild-spirited 89-year-old racing icon and king of thundering garage hot rods, lay on his deathbed last May struggling to talk. He urged his younger friend and business partner John Luft to lean closer. "Keep Shelby American alive," Shelby strained to tell Luft in his final hours.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.