Ford's V6 gamble turbocharges sales of F-150

Five years ago, when Ford considered a push to put a pricey, premium V6 in more F-150s, it seemed like a dangerous gamble with a macho, full-sized pickup known for toughness and capacity. To many dealers and company insiders, it seemed like a bad joke. "I once said, "Bubba don't buy nothing but a V8, and we've got a lot of Bubbas out here,'" recalls Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyo.

Design Contest: LA Auto Show previews 2006 Design Challenge

Dec 2, 2005 - The Los Angeles Auto Show has revealed entries for the second annual Design Challenge, part of the 'Design Los Angeles' automobile designers conference. Now in its second year, the conference bridges designers interests by providing workshops, leading design speakers and the opportunity to address common issues. More than 400 designers attended last year's inaugural event.

Ecclestone wants to bring the noise

FORMULA ONE supremo Bernie Ecclestone has vowed to address growing concerns surrounding the sport's lack of an appealing noise. Following Sunday's season-opening Australian Grand Prix, Ron Walker, chairman of the organising company that stages the race, complained to close friend Ecclestone about the lack of sound. The piercing scream of the old V8 engine has gone, and in its place we now have a huskier tone, complete with whistles and whirrs from the 1.6-litre V6 turbo as F1 tries to become greener.