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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Campaign Group Calls For Halt To 20mph Roll Out

CAMPAIGN group Alliance of British Drivers (ABD) is calling for Government to halt the roll out of 20mph zones following further increases in 20mph accidents. The organisation has also questioned the motivation of proponents who continue to advocate a national roll out of 20mph zones, despite an ongoing Government investigation and claims of increased recorded accident statistics in current 20mph zones. In a recent survey of its members: 95% of Alliance of British Drivers' members believe that the roll out of 20mph zones and limits should be halted pending Government research into increased casualty statistics in current zones.

MINI Soho: MINI’s next ‘London’ Limited Edition

MINI Soho, photographed in…Soho In case you’d forgotten, MINI decided earlier this year that all their Limited Edition would be named after London Boroughs, districts and landmarks. Hence the new Limited Edition MINI arrival gets the MINI Soho moniker. And actually – although MINI has in fact used the Soho moniker before (on the MINI Soho Clubman last year) - it’s a perfectly good name for the MINI, a car that still evokes the swinging sixties and all things London.