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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Detroit auto show 2009: NAIAS preview and review A-Z

By Tim Pollard Motor Shows 13 January 2009 17:00 Day Two is below. Scroll to the bottom for coverage from Day One 4.10pm: The EndThere's a real sense of humility, of stifled exhibition at the NAIAS 2009. Detroit's show is usually a byword for showmanship and razzmatazz.

Fire up the spanners: For the Love of Cars preview

Philip Glenister will be back on our television screens from Sunday 20 April with a new series called For the Love of Cars. This time it’s all real life, though, as he explores the history of six iconic British cars with a restoration twist. Rather than simply talking about the vehicles, Glenister and the car restoration expert Ant Anstead will set out every week to find and restore an example of each one – starting with the Mk1 Ford Escort Mexico.