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Lincoln MKC Revealed. It’s NOT a titivated Ford Kuga/Escape, say Ford

The production version of the Lincoln MKC Compact SUV (pictured) has been revealed When Ford divested itself of its premier marques – Aston Martin, Jaguar, Land Rover – it left it with little wriggle room to compete in anything but the mainstream car market. Ford in Europe is trying to address that by launching ‘Vignale’ badged cars which promise to offer more ‘Premium quality’ than its mainstream models, and Ford in the US is doing the same thing by trying to reinvent the Lincoln badge as the answer to German premium models. Step forward the new Lincoln MKC, the production version of the Lincoln MKC Concept we saw at the Detroit Auto Show in January..

Czech Car Maker Offers A Vision Of Its Future

SKODA has long since cast off its budget car image, but just in case you remain on the fence regarding the Czech firm’s premium market aspirations, it’s revealed a smart new concept car ahead of the Geneva Motor Show, called the VisionC. The five-door ‘coupe’ is said to be positioned in-between existing Octavia and Superb models, and has clearly been influenced by cars such as Audi’s A7 – another large, premium coupe-like model. As Skoda continues to grab a larger share of the market it’s also keen to steal buyers from existing firms selling ‘affordable premium’ models.

2014 Jeep Wrangler Willys Wheeler Edition flies under the radar at the LA auto show

We almost missed the 2014 Jeep Wrangler Willys Wheeler Edition on the floor of the LA auto show, where it just made its world debut. Part of it was the thick, chaotic press-day crowds. The vehicles in its immediate vicinity -- a pack of Nissan GT-Rs and the silly-but-striking Wrangler Dragon Edition -- did their best to monopolize our attention.