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Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.

Ford testing self-parking cars – with or without a driver (video)

Ford testing self-parking cars – with or without a driver It seems we’re heading to the point where cars can do more and more for the driver, and fully autonomous cars seem to be less than a decade away. On the way to the fully autonomous car, car makers will be offering stages on the way as the ability of cars to be self-controlling moves along, and Ford are heading in that direction with their new systems for parking and obstacle avoidance. Ford are running prototypes with Fully Assisted Parking, a system that manages to sense a space, control the steering, gearbox and brakes to park the car at the touch of a button, even if the driver isn’t actually in the car.

Ex-Morgan Chief Designer forms Matthew Humphries Design

The former chief designer at Morgan, has formed his own design consultancy, Matthew Humphries Design, in a bid to branch out into the worlds of bespoke cars and product design. Humphries will continue his relationship with Morgan in a partnership that will see the newly formed company help to develop future models for the independent British sports car manufacturer. The 28-year-old Coventry University graduate believes he can begin moving into the growing market for integrating automotive design elements into product design – such as furniture – and particularly British-themed products.