17 Black Ruff R354 Wheels Rims 4x100/4x114.3 4 Lug Civic Integra Accord on 2040-parts.com

New trend in looking sharp: A dull finish

What's the latest trend for superexpensive cars? Making them look dull. The matte paint once reserved for cars headed for crash testing is showing up on the highest of high-end models.

Audi, Honda, Hyundai, and GM to bring Android to cars

General Motors, Audi, Honda and Hyundai have joined forces with Google and Nvidia to form the Open Automotive Alliance (OAA), their overarching goal being the integration of Google's Android software into automotive infotainment systems. The OAA will use Android's open development model to bring a greater variety of functions to car infotainment systems, which have noticeably lagged behind smartphones when it comes to capability due to long development periods, fast changing technology, and a glut variety of incompatible systems. The alliance's first order of business will be to develop new Android platform features to enable the car to become a connected Android device.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.