18495a32 Mercury Switchbox on 2040-parts.com

2014 Chevrolet Volt gets a $5,000 price cut

General Motors is cutting the Chevrolet Volt's price by $5,000 amid price pressure from rival electrified vehicles. The sticker price on the 2014 Volt, which will arrive at dealerships this month, will be $34,995, including an $810 destination fee. That drops the effective price to $27,495, after applying the $7,500 federal tax credit for the plug-in hybrid.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

2013 SEAT Ibiza Cupra arrives

The recently facelifted SEAT Ibiza now gets its hot hatch credentials back in order with the arrival of the 2013 SEAT Ibiza Cupra. The changes amounted to the new SEAT nose with a new grill and headlights and a crease up the bonnet, a set of bigger air intakes, a new bumper and lights at the back and a very small titivate for the interior. Now those modest updates have been applied to the 2013 SEAT Ibiza Cupra – as previewed by the Ibiza Cupra Concept at this year’s Beijing Motor Show – as well as a set of LED running lights, a set of butch bumpers and a big hexagonal exhaust tip at the back.