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Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

GM ride-and-drive event puts interns behind the wheel

Interns here at AutoWeek are fortunate enough to be in and out of all sorts of cars, from the little Fiat 500 to the phenomenal Lexus LFA. But rarely do we get our own event like the Intern Ride and Drive hosted by General Motors in downtown Detroit on Friday. The event, set up and run by GM's own interns, involved summer help from local broadcast-media outlets, newspapers and many Detroit-area automotive publications.

Briefs all in for Car Design Awards China 2014

It's exactly a month since the fifth annual Car Design Awards China's launch and we're pleased to announce all the briefs are in. Created to discover the latest crop of Chinese design talent, this year's contest – open to full-time students studying a design discipline of any kind in China – features briefs from Mercedes-Benz, Volkswagen, Geely, JAC, Qoros and UD Trucks. Mercedes-Benz Mercedes-Benz has asked participants to study the average Chinese family, their lifestyle and habits and design the most suitable Mercedes-Benz car concept imaginable for them in the future.