1938 1939 1940 Ford Door Spring on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

BMW M3 Frozen Gray Limited Edition announced – & sold out.

The BMW M3 Frozen Gray Limited Edition. Sold out. No sooner had BMW sprung a nice Limited Edition BMW M3 on an unsuspecting U.S.

Ford to introduce inflatable seatbelts

When the 2011 Ford Explorer hits showrooms, its move to a unibody platform won't be the only major change. Ford will use the next-generation Explorer to introduce inflatable seatbelts for rear passengers. According to Ford, the inflatable seatbelt will help distribute crash forces across five times more body area, compared with traditional seatbelts.