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Formula 1 2012: The Cars [w/video]
Tue, 07 Feb 2012Nine of the 12 Formula 1 teams have released images and details of their cars for the 2012 World Championship as the first day of pre-season testing draws to a close at the Jerez circuit in Spain. Motor sport may fall slightly outside of Car Design News' usual remit, but the big story this year is the new 'stepped nose', which all teams bar McLaren have introduced to comply with new safety regulations, much to the chagrin of aestheticists. And with designers such as Daniel Simon (he produced the livery for HRT last season) and Peter Stevens (most notable for the Brabham cars of the 1980s) involved with the sport over the years, it's always interesting to check out the season's new machines.
Groupon vouchers for cars? No
Mon, 18 Jul 2011The Groupon juggernaut rolled into auto retailing last week, and dealers around the nation watched intently to see whether the online coupon phenomenon could drive herds of shoppers into showrooms. So far, no. Only four consumers agreed to pay $200 for a $500 discount voucher on a new-vehicle purchase at LaFontaine Buick-GMC-Cadillac in Highland, Mich.
Realization of a Dream - Inside Project M
Fri, 13 Mar 2009The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.
